The Toothpaste
A New Standard in Oral Care
Formulated by Dr. Eric Davis and backed by over 40 years of clinical dentistry, this is toothpaste reimagined — natural, non-toxic, and uncompromising in performance.
For Whole Body Health
Benefits Beyond the Mouth
Its unique combination of ingredients offers what conventional options don’t: a truly effective, non-toxic solution that strengthens enamel, supports the microbiome, and promotes total body health. Where standard toothpaste stops at superficial clean, this goes deeper — delivering measurable, long-term results without compromising your health.
Fluoride, SLS, titanium dioxide, artificial flavours and colours — the hidden reality of most toothpaste. These ingredients are marketed as protective, but in reality, they disrupt your oral microbiome, irritate your gums, and introduce toxins into your body. Over time, they may do more harm than good — compromising not just your mouth, but your long-term health.
Hydroxyapatite is the same mineral that makes up 97% of your enamel. It binds to microscopic areas of damage, fills them in, and restores lost minerals — strengthening teeth from the inside out and helping prevent cavities before they form.
A healthy mouth depends on a balanced microbiome — the ecosystem of beneficial bacteria that protect against decay, inflammation, and disease. Most commercial toothpastes disrupt this delicate balance with harsh chemicals like SLS, triclosan, and artificial additives.
This formula uses essential oils like peppermint, clove, and aniseed — long valued for their antiseptic and antimicrobial properties — to fight harmful bacteria, fungi, and parasites. Paired with xylitol and hydrogen peroxide, it delivers broad-spectrum defence that cleanses, soothes, and supports a healthier oral environment without disrupting your body’s natural balance.
All Natural Ingredients
Fluoride Free Toothpaste
Instead of fluoride, it uses hydroxyapatite — a naturally occurring mineral that strengthens and remineralises enamel without the health concerns. Sodium bicarbonate and hydrated silica from bamboo are also used to gently lift stains and whiten teeth, while hydrogen peroxide and xylitol fight bacteria and support a healthier microbiome.
Sodium Bicarbonate
Gently whitens teeth and neutralises cavity-causing acids.
Hydrated Silica
Bamboo extract provides gentle abrasion to remove stains.
Hydroxyapatite
A natural alternative to fluoride for enamel strengthening and remineralisation.
Essential Oils
Antimicrobial, antiparasitic benefits from peppermint, clove bud, and aniseed oils.
Hydrogen Peroxide
A mild whitening agent for a brighter smile, and antibacterial properties.
Xylitol
Reduces cavity-causing bacteria and promotes oral health.
Backed by Clinical Insights
Formulated by Dr Eric Davis
Formulated by world-renowned biological dentist Dr. Eric Davis, The Toothpaste is built on decades of clinical insight into what truly drives long-term oral health. Every ingredient has been carefully selected based on what Dr. Davis sees in practice — the patterns, the problems, and the real solutions that lead to healthier outcomes.
For Unmatched Oral Health
Three Products, One Complete System.
Each product in our oral care range has been purposefully formulated with a unique combination of clinically effective, non-toxic ingredients — designed to work in tandem for total mouth health. Together, they form a comprehensive, results-driven routine — delivering what conventional oral care can’t. This is more than clean teeth. It’s the most advanced, holistic system for achieving and maintaining real oral health.
Made for brushing, it uses hydroxyapatite to remineralise enamel and support the oral microbiome. It lays the foundation for stronger, healthier teeth without the use of fluoride or toxins.
A natural liquid rinse that purifies the mouth and balances pH after brushing and flossing. It enhances the effects of The Toothpaste by creating the ideal environment for oral health to thrive.
A therapeutic powder applied after brushing and rinsing to support gum healing and tissue repair. It delivers targeted care to the areas most often overlooked. It is especially beneficial for those suffering gum disease.
FAQS
We've answered some of your most commonly asked questions about our The Toothpaste, from the ingredients, to how to use it.
How do I use The Toothpaste?
Apply a pea-sized amount to your toothbrush. Brush thoroughly for two minutes or more, then floss. Spit and rinse with water. Do this twice daily.
Who should use The Toothpaste?
This toothpaste is made for daily use by everyone. Safe for both adults and children, its non toxic, fluoride free formula makes it a staple the whole family can rely on.
Is The Toothpaste safe for kids?
Yes, The Toothpaste is also safe for kids. Its gentle ingredients support enamel strength and oral health without exposing young bodies to harmful toxins and additives.
What does The Toothpaste taste like?
The Toothpaste has a clean, refreshing peppermint taste with subtle notes of oil of clove — no artificial flavours, no chemical aftertaste.
Can I use The Toothpaste with other oral care products?
Yes, The Toothpaste is designed to work seamlessly with our full oral care system. Each product complements the others to support complete oral health. For best results, use all three: brush with The Toothpaste, rinse with The Brushing Solution, and finish with PerioMix to support gum healing and repair.
What makes The Toothpaste better than regular toothpaste?
Better for your mouth. Better for your body. The Toothpaste is formulated with ingredients that are not only more effective than those in conventional toothpaste — they’re also completely non-toxic. That means stronger enamel, a healthier microbiome, and real oral health benefits, without exposing your body to harmful chemicals.
Oral Care Guides
Remineralising Toothpaste: Why to Use it and Which Remineralising Toothpaste is Best
Using hydroxyapatite, remineralising toothpaste works by integrating into the enamel structure, strengthening the teeth and better protecting them from decay.
I've Been Using The Brushing Solution — Should I Switch to The Toothpaste?
If you’ve been using The Brushing Solution as part of your oral care routine, you may be wondering where The...
Is Fluoride Bad For You? Is Fluoride Toxic? What Does Fluoride Do & Why Avoid Fluoride in Toothpaste & Water?
Fluoride is Bad For You! Is fluoride bad for you? Yes. Is fluoride toxic? Yes. Should you avoid fluoride in...
